Rick Beckerman

Based in San Diego, California, I'm a serial entrepreneur with a unique journey from mechanical engineering to building and scaling innovative companies in the automotive e-commerce space.

My career began with a mechanical engineering degree from the University of Rochester, followed by nearly eight years at Solar Turbines, where I progressed from Design Engineer to Account Manager. This technical foundation gave me deep problem-solving skills and operational expertise that would prove invaluable in my entrepreneurial journey.

In 2015, I co-founded throtl alongside two partners and served as CEO, leading the company's strategic direction and growth. As CEO, I successfully raised capital through multiple angel investment rounds, built a high-performing team, and scaled throtl into one of America's fastest-growing companies, earning Inc 500 recognition. I've successfully navigated multiple complex acquisitions, including throtl's acquisition by Wheel Pros in 2021, supporting the sale of 4 Wheel Parts, and most recently leading throtl through a second successful sale to Turn5. This combined experience in fundraising, scaling, and M&A has given me unique insight into building companies that create lasting value.

Following throtl's acquisition by Wheel Pros in 2021, I stepped into a leadership role overseeing e-commerce for both throtl and 4 Wheel Parts. After successfully supporting the sale of 4 Wheel Parts, I then led throtl through its second successful acquisition by Turn5. Throughout these transitions, I've also contributed to e-commerce strategy at HOONIGAN, demonstrating my ability to drive growth and operational excellence across multiple platforms during complex organizational changes.

Beyond building my own ventures through throtl and Bexco Automotive, I'm passionate about helping other entrepreneurs succeed through angel investing and strategic advising. I bring real-world experience in scaling companies, raising capital, navigating acquisitions, and creating exceptional customer experiences.

When I'm not working on business ventures, you'll find me immersed in automotive culture and working on car projects, including my Porsche and Murciélago builds.